UTM Parameters

Whisk SDK will automatically send UTM parameters from query search. Like so: ?utm_source=WhiskDevDocs&utm_content=product. Supported parameters are:

ATTRIBUTE

TYPE

DESCRIPTION

utm_campaign

string

Identifies a specific product promotion or strategic campaign.

utm_source

string

Identifies which site sent the traffic, and is a required parameter.

utm_medium

string

Identifies what type of link was used, such as cost per click or email.

utm_content

string

Identifies what specifically was clicked to bring the user to the site, such as a banner ad or a text link.

utm_term

string

Identifies search terms.

whisk_campaign

string

Identifies a specific product promotion or strategic campaign.

whisk_source

string

Identifies which site sent the traffic, and is a required parameter.

whisk_medium

string

Identifies what type of link was used, such as cost per click or email.

whisk_content

string

Identifies what specifically was clicked to bring the user to the site, such as a banner ad or a text link.

whisk_term

string

Identifies search terms.

Alternatively, you can define UTM parameters using global configuration.