The Whisk Platform

Introducing the Whisk Platform.

Whisk is a food technology platform with tools, a global network, and the ability to support the entire consumer food journey by letting you create personalized, data-driven content and enable omni-channel shopping experiences that connect your food content to commerce.

Whisk's Food Genome

Whisk understands food, recipes, and products.

At Whisk, we have built a comprehensive ontology of products graph with a deep understanding of different food components and how they are connected. This graph is continuously improving and extending with Machine Learning and our Food Graphs specialists. We also use Natural Language Processing technologies to understand unstructured food content and enrich it with detailed data. Our algorithms process more than 15 gigabytes of recipe data daily. Whisk maps ingredients to more than 140,000 store items, giving shoppers a streamlined path from recipe inspiration to food purchase. Our food semantic processing allows Whisk to present market-leading relevant advertising based upon recipe type, ingredient, taste, nutrition, and price.

Hyper-Relevant Advertising

Whisk’s ontology and semantic analysis of recipes allow us to deliver advertising based on ingredient, diet, allergy, nutrition, price, cuisine, time, taste, course, preparation methods, and more.

Ingredient Properties

Whisk complements recipe data with proprietary data sets on ingredient properties like cooking impact, flavor, perishability, and nutritional information.

Machine Learning

When a user selects a recipe or a matched store product, our system learns from that user’s preferences and continually improves future recommendations.

Content parsing

Using Natural Language Processing (NLP), our technology automatically parses recipe content to deliver an intuitive and smart shopping list. Lists can be easily uploaded to online retailers, viewed on mobile devices, emailed, or printed to take in-store.


Whisk suggests store items and other recommendations like complimentary dishes, wine, or beer-based upon individual preferences. Our system analyses users' taste profiles, capturing individual preferences like product brand, price, and dietary needs. Instead of sifting through 15 different butter brands at the store, Whisk knows the shopper's preferred choice.

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