# UTM Parameters

Whisk SDK will automatically send UTM parameters from query search. Like so: `?utm_source=WhiskDevDocs&utm_content=product`. Supported parameters are:

| ATTRIBUTE       | TYPE   | DESCRIPTION                                                                                                 |
| --------------- | ------ | ----------------------------------------------------------------------------------------------------------- |
| utm\_campaign   | string | Identifies a specific product promotion or strategic campaign.                                              |
| utm\_source     | string | Identifies which site sent the traffic, and is a required parameter.                                        |
| utm\_medium     | string | Identifies what type of link was used, such as cost per click or email.                                     |
| utm\_content    | string | Identifies what specifically was clicked to bring the user to the site, such as a banner ad or a text link. |
| utm\_term       | string | Identifies search terms.                                                                                    |
| whisk\_campaign | string | Identifies a specific product promotion or strategic campaign.                                              |
| whisk\_source   | string | Identifies which site sent the traffic, and is a required parameter.                                        |
| whisk\_medium   | string | Identifies what type of link was used, such as cost per click or email.                                     |
| whisk\_content  | string | Identifies what specifically was clicked to bring the user to the site, such as a banner ad or a text link. |
| whisk\_term     | string | Identifies search terms.                                                                                    |

Alternatively, you can define UTM parameters using [global configuration](https://docs.whisk.com/master/shopping-list-sdk/basic-setup/global-configuration).